Why booking direct is better than using an OTA

9 June 2021

Tis the season for booking a staycation, and with freedom day hurtling ever closer, many individuals across the UK are counting down to those summer days out, weekends away and UK breaks.

If you’re still yet to book your UK staycation, don’t panic, there’s still time to grab a great deal! As a leading hotel group with 17 fantastic locations up and down the country, we should be your first stop when booking a great summer staycation.

Here’s why booking direct is so much better than using an online travel agent (OTA) like Booking.com, hotels.com, or Expedia.


It’s cheaper

There’s many reasons to book direct but the main advantage is that it’s just so much cheaper. You can make significant savings by booking direct and whilst savings vary from OTA to OTA, the money you save could certainly be put to good use elsewhere during your staycation.

Those who book direct also have the opportunity to enjoy offers that are out of bounds via third party agents. Many hotels reward customers who book direct with discounted dinner, bed and breakfast rates or seasonal discounts, allowing them to make yet more savings on their staycation.

Hotels actually prefer direct bookings, due to the lack of commission fees payable and the chance to build a relationship with guests direct.


It’s simpler

Many OTAs boast about just how easy it is to book a stay with them. Yet when it comes to cancelling or postponing your booking, the terms can be extremely unclear when booking via a third party.

Booking direct provides much better clarity, with customers able to call the hotel directly for clarification on cancellation or any other queries.


It’s more guest friendly

In addition to having the option to contact the hotel with your queries regarding every aspect of your stay, the customer service provided directly also often trumps OTAs. Specific requests can be made with ease by liaising with the hotel directly. That’s right, no more waiting in limbo to see whether the hotel has agreed to your request!


It’s pressure free

OTAs, like Booking.com, hotels.com, and Expedia, use pressure tactics to get guests to book faster. That’s why you’ll see statements like ‘only 1 room left!’, ‘25 people have looked at this property in the last 24 hours’, ‘Chester is 90% booked’ accompanying their hotel listings.

Don’t fall for these tactics by booking direct with us for the very best deals and staycation experiences.


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